Michelin ePrimacy

MaxTouch Construction™

The amount of contact the tyre’s tread has with the surface of the road has been maximised, evenly distributing the pressures of braking, acceleration and forces in the corners. This has helped to extend the tyre’s lifespan significantly (4).

Energy Passive Compound

A low rolling resistance has been achieved through specially constructed compound. Within the tyre’s compound elastomer-filler coupling works to greatly reduce energy loss, which lowers rolling resistance – resulting in less fuel or electricity needed to move. This can help to increase the battery range of an EV by around 7% compared to the average of its leading competitors (1-2)

Slim Belt Design

During the usage phase of the tyres, test have show a customer could enjoy potential savings of up to 80€ / £72* on fuel consumption, equivalent of up to 174 kg of C02 (1-3).

CoolRunning Sidewalls

Thanks to an innovative component, the tyre’s sidewalls are able to absorb less energy when flexing – reducing energy consumption and increasing range.

Legal Mentions

(1) : Rolling Resistance tests conducted on machine by Applus Idiada on Michelin’s request, June (on new) & August (on 2mm buffed) 2020, on dimension 205/55 R16 91V, comparing MICHELIN e.PRIMACY versus MICHELIN PRIMACY 4, BRIDGESTONE TURANZA, CONTINENTAL ECOCONTACT 6, CONTINENTAL PREMIUM CONTACT 6, DUNLOP BLURESPONSE, GOODYEAR EFFICIENT GRIP 2, PIRELLI CINTURATO P7 BLUE and PIRELLI CINTURATO P7. Eco-responsible driving depends notably on driving habits, road conditions, vehicle characteristics, tyre condition and inflation pressure.(2) : When new, MICHELIN e·Primacy generates 2kg/t on average Rolling Resistance less than competitors, equivalent to a fuel consumption reduction of up to 0.21l/100km and an equivalent reduction in C02 emissions of up to 5g for a VW Golf 7 1.5 TSI, or an equivalent gain of up to 7% in battery range for a VW e.Golf.(3) : During usage, MICHELIN e-Primacy generates 1.5kg/t on average Rolling Resistance less than competitors, gain is equivalent of up to 80€/£72* savings on fuel. This gain is equivalent of up to 174kg of C02 saved. Usage gains are estimated on the average of new and buffed 2mm data to take into account real life time performance -All gains are estimated on a base of 35,000km (21748 miles) and a fuel price of 1.46€/L ( 6/1/2020 weighted on the top 10 countries for motor vehicle movements on national and foreign territory – Actual fuel and cost savings may vary depending notably on driving habits, road conditions, vehicle characteristics, tyre condition and inflation pressure. *Euros converted to £ sterling equivalent on 9th November 2020 at exchange rate £ v € = 0.90224 : New and Worn (worn means worn on machine (buffed) to the depth of Tread Wear Indicator according to European regulation for Tread wear indicator ECE R30r03f), on 205/55 R16 91V. MICHELIN e.Primacy, is above the R117 European regulation wet grip threshold