Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. Pirelli has a long link with motorsport and it sustains its technological excellence by bringing innovations developed within the motorsport arena into its consumer products.

Pirelli is dedicated to making a wide range of high quality and technologically advanced tires best suited to meeting the needs of the final consumer. The company’s product range consists of innovative tires for cars, motorcycles, and bicycles, and includes a growing portfolio of customized products. These product innovations harness the latest technology and research to offer greater performance and safety for all Pirelli’s customers.